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- 14 Фев 2014
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- #1
You will learn exactly how to:
- Choose and set up the right tools — No more throwing away your monthly marketing budget on forgotten or useless subscriptions
- Build a taxonomy guide to scale your business — Imagine the confusion you’ll sidestep by helping all your team members use the same words for the same concepts
- Integrate tools to build a holistic marketing machine — Stop exporting and importing data from one platform to the next
- Set up segment.com to put your customer data to work — Use your existing data to create a better customer experience that drives higher revenue
- Track lead and engagement scoring to identify hot leads — Instead of guessing who might be ready to sign up or buy
- Get shit done without engineering — No coding required
- Convert more customers using your tools — Set your stack up once and watch it do the heavy lifting for you
- You’ve explored some marketing tools, but haven’t decided which will yield the best value
- You’ve begun to collect data from various tools, but need to fit all the pieces together
- You’re interested in learning more about marketing automation, analytics, CRMs, data piping, support systems, live chat system, forms, & prospecting tools
- You have a general understanding of marketing automation & integration, basic Google Analytics reporting skills and some technical know-how (or Zapier experience)
- You can’t stand looking at numbers, graphs, or data, and you’d rather just trust your gut
- You’re not currently working with any sort of marketing tech or tool
- You’re looking to learn about advertising or content marketing tools
- You want to dive deep into technical integration using Google Tag Manager or code
- A general understanding of marketing automation.
- Basic reporting skills using Google Analytics.
- A basic understanding of how to integrate tools.
- Some technical know-how and Zapier experience.
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